Gray Street Solutions partnered with the team at Nahigian Strategies to design and launch a robust, multilingual Wordpress website with the goal of showcasing how the maritime industry is a key supporter for sustaining and improving the way of life for the people of Puerto Rico.
The new website, Dedicated to Puerto Rico (D2PR), will play a crucial role in support of the U.S.-Puerto Rican maritime industry, highlighted by the industry’s impact on the Puerto Rico’s economic development and overall national security. From kickoff to launch, the project was completed in less than four (4) weeks.
GSS utilized original imagery and videos to bring the experience and perspectives of the people behind the U.S.-Puerto Rican maritime industry to the attention stakeholders, policymakers and the media.
Our design team put together multiple concepts to solidify the brand for D2PR, taking into consideration multiple characteristics that exemplify the maritime industry. The final, custom logos below was the result of the collaborative process to convey the D2PR brand and character to its audience:
To enable the site’s multilingual functionality, GSS chose the Wordpress Plugin WPML, which offers a powerful user interface to seamlessly switch between English and Spanish language rendering, while simplifying the process of keeping content up to date across both languages. With built-in workflow and tasking available for third-party translators, this configuration allows the client to grant limited access for translators to update the website’s multilingual content.